Beginning in March 2004, MCT worked on developing a strategic plan. The board formed a strategic planning committee assisted by staff and reviewed numerous inputs including a community needs assessment, prior reports, staff, members, various stakeholders and results and recommendations from the Phase I report developed by CBG Communications.
As part of the strategic planning initiative, MCT committed to:
- increasing awareness and viewership
- increasing participation in the creation of new local programming
- reducing barriers to participation including distance, time and resource constraints
- increasing the diversity of participants and programming
At the January 24, 2005 meeting of MCT's Board of Directors, the draft strategic plan was amended and finalized in concept. At the October 18, 2006 the Stategic Planning Committee folded in resolutions adopted by the full board. The plan is available for public review.
2005 - 2010 Strategic Plan (summary)
2005 - 2010 Strategic Plan (with appendices)
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updated 07/23/2009
Meeting of November 13, 2008
Committee Members Present: Eugene Saunders, Chair; Steven Friedman; Tom Hoopengardner; Paul Silverman; Richard Turner
Guest Speakers Present: Scott McBride; Donna Kenly
Also Present: Lee Klumpp, Board President; Don Katzen; Patricia Stewart
Not Present: Michael Boblitt; G. Stanley Doore; Henry Hailstock
Call to Order: 19:02 hours
Scott McBride and Donna Kenly of Hollander, Cohen, and McBride gave a presentation of the results of the Access Montgomery Awareness and Image Study to the committee members and staff present. The complete study and the presentation version of the study are both being made available to all MCT Board members. The Strategic Planning Committee decided to solicit feedback from the MCT Board members after presenting the study to the Board at the November 17, 2008 Board meeting, and prior to meeting again to formulate specific recommendations based upon the findings of the study.
Tom Hoopengardner and Don Katzen will plan an Access Montgomery program to present the important findings of the Awareness and Image Study to the public.
Meeting Adjourned: 21:00 hours
Given by: Eugene Saunders, Strategic Planning Committee Chair
November 16, 2008
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updated 12/28/2008
MCT's board of directors adopted and subsequently modified MCT's goals. Included with the stated goals was a series of timetables and measures.
Montgomery Community Television
Goals, Measures and Timetables Matrix
Adopted April 2007
Amended: August, October 2007
| Goals |
Measurements |
Timetable |
1. Increasing the quantity and quality of resident-generated programming produced and distributed by MCT.
|
1. Quarterly table listing resident-produced original programming that was distributed on MCT’s channels. |
1. First table for June 2007 to be available by end of August 2007 and quarterly thereafter. |
2. Track the quantity of resident-produced original programming over time. |
2. Show an increase of 6% between June and December, 2007, and establish and maintain an average quarterly growth rate of 3.0% thereafter. |
3. Initiate and pursue a voluntary process for peer review of programs based on defined criteria, and for providing feedback to help producers improve. |
3. Establish the review process to correspond with Monty awards in the fall of 2007, with an evaluation of the process planned for April 2008. |
4. Viewer survey to assess the value to the community of community access channels and programming. |
4. First viewer survey early in CY2008. |
2. Increasing the number of volunteers, and the quality of the volunteer experience |
1. Number of participants, broadly defined to include volunteers, talents, and contributors.
|
1. Increase the number of participants between December 31, 2006 and December 31, 2007; establish and maintain an average annual growth rate of 12.0% in the number of participants, measured year-over-year each quarter. |
2. Concentration of volunteer effort |
2. Increase the number of volunteers accounting for half of the volunteer effort from 15 in FY07-III to 20 in FY08-II; and continue a positive trend thereafter |
3. Number of volunteers participating in productions
|
3. Increase the number of volunteers participating in productions from 83 in FY07-III to 100 in FY08-II;
Establish a growth rate of 12.0% thereafter measured year-over-year each quarter. |
4. Volunteer surveys |
4. Repeat the volunteer survey in [month] 2007, with results available by end-[month] 2007. |
3. Rebuilding staff and staff morale. |
1. Quarterly report on positions, incumbents, and vacancies. |
1. First report for end-June 2007 to be available by end-[August] 2007. Reduce vacancies over time. |
2. Annual staff survey |
2. Next survey in [month] 2007, with results available by end-[month] 2007. Repeat survey annually. Achieve an increase in staff satisfaction as measured by the survey. |
4. Restoring and maintaining in good order the equipment and environment in which volunteers and staff operate. |
1. Report to track the number of repair requests and their disposition. |
1. Base report for [month] 2007.
Decrease over time the incidence of repair requests and increase the speed of remediation. |
2. Volunteer and staff survey modules on equipment and operating environment |
2. Over time, measured by volunteer and staff surveys, increase satisfaction with equipment maintenance and operating environment. |
5. Increasing viewership of the programming on MCT’s channels |
Viewer survey
|
Establish benchmarks no later than end-CY2007. |
6. Increasing the diversity of MCT’s programming, resident participation, and viewership
|
Open-ended self-selected programming surveys |
Increase diversity over time; measurement baseline to be established by end CY 2007; quarterly reports are to be made beginning end of 1st Quarter CY 2008 |
Open-ended self-selected resident participation surveys |
Increase diversity over time; measurement baseline to be established by end CY 2007; quarterly reports are to be made beginning end of 1st Quarter CY 2008 |
Open-ended self-selected viewership surveys |
Increase diversity over time; measurement baseline to be established by end CY 2007; annual reports are to be made beginning end of 1st Quarter CY 2008
|
7. Meeting of all MCT contractual obligations |
Specified within the text of the respective contract |
Specified within the text of the respective contract |
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updated 12/28/2008